Dream Big: A tribute to childhood dreams
Together with the international event and live marketing agency VOK DAMS, Porsche has created an extraordinary work of art in co-operation with the renowned artist Chris Labrooy: Dream Big. The impressive installation shows a white Porsche 911 Carrera 4S being held by a giant, bright yellow figure. The figure is wearing a racing helmet and makes the sports car look like a toy car. With this creative design, Labrooy honours the dreams and fantasies of childhood and brings them to life in an impressive way.
“Porsche stands for the fulfilment of dreams. With ‘The Art of Dreams’ initiative, we want to inspire people to dream.” ~ Robert Ader, Chief Marketing Officer (CMO) at Porsche
The surreal sculpture by Scottish artist and Porsche enthusiast Chris Labrooy invites viewers to reflect on their own dreams and ask themselves where they might lead them. “Chris Labrooy’s work unites art and product in a unique way to create an impressive installation that blurs the boundaries between creativity and brand presentation,” explains Colja M. Dams, CEO of the agency VOK DAMS worldwide.
About Chris Labrooy
Chris Labrooy studied product design at the renowned Royal College of Art in London. After completing his Master’s degree, the Scotsman shifted his focus to digital art. He combines his expertise in the design of real objects with a growing enthusiasm for the surreal. His 3D works often feature classic Porsche 911s, whether in dreamy desert landscapes or as flamingo sculptures by the pool at home. As part of the 20th anniversary of Porsche in China, Labrooy brought one of his digital works into the real world for the first time in 2021.
